We are proud to announce a strengthened partnership between Pryme Global and our long-standing Australian partner, Glass Wall Lab (GWL). As part of this agreement, which includes a strategic investment from Pryme Global, GWL will be rebranded as Pryme Matters AU, marking a significant step in our global expansion and commitment to the Legal and Accounting segment.

This partnership represents a unique opportunity for both parties:

• For Pryme Global, it strengthens our presence in the ANZ region, enabling us to offer localised partner support and overcome time zone challenges. Glass Wall Lab’s deep expertise in the sector and understanding of regional client needs make them an ideal partner for Pryme Global’s continued growth in the region.
• For Glass Wall Lab, it opens access to a global network, enhanced competitiveness, and collaboration opportunities with other Pryme partners in the region.

Pryme Matters AU will maintain its existing Business Central client relationships and may continue to grow that base through referrals. However, its proactive sales focus will be exclusively on Pryme Matters—our cloud-based practice management solution tailored for law and accounting firms. This focus strengthens alignment across our global partner ecosystem and ensures clear market positioning in the region.

This investment reflects a shared commitment to regional leadership, brand alignment, and delivering high-quality, localized solutions for law and accounting firms. Pryme Matters AU will operate with a clear focus on its segment, ensuring strong collaboration within our global partner ecosystem.